Simple Concepts | Cookie Policy

Effective date: October 16, 2026
Last updated: October 22, 2026

This Cookie Policy explains how Simple Concepts (“Simple Concepts,” “we,” “us,” or “our”) uses cookies and similar technologies when you visit simple-concepts.com and any webpages that link to this policy.

This policy should be read together with our Privacy Notice, which explains more generally how we collect, use, disclose, retain, and protect personal information.

1. What are cookies?

Cookies are small files placed on or accessed from a computer, mobile device, tablet, or other device when a person visits a website. Cookies can be used to operate and secure a website, remember settings, understand website use, provide embedded content, and measure advertising or marketing activity.

We may also use similar technologies, including pixels, tags, scripts, local storage, software development kits, device identifiers, and other technologies that store information on or access information from a device. References to “cookies” in this policy include these similar technologies where applicable.

2. Who is responsible for this website?

For purposes of applicable data-protection law, the organization responsible for this website is:

Simple Concepts
Simple Concepts Consulting, LLC
8822 122nd Ave NE
Kirkland, WA 98033
United States
Email: privacy@simple-concepts.com

Questions about this Cookie Policy or our use of personal information can be sent to the email address above.

3. How we use cookies

We use cookies and similar technologies for the following purposes:

A. Strictly necessary purposes

We use certain technologies to:

Deliver requested webpages and website functions;
Protect the website against malicious traffic, bots, abuse, and security threats;
Maintain website and administrator sessions;
Authenticate authorized website administrators;
Distribute website traffic and maintain service availability; and
Store a visitor’s cookie-consent choices.

Where permitted by applicable law, these technologies are used without consent because they are necessary to provide, administer, or secure the website or provide a feature expressly requested by the visitor.

B. Analytics and performance

With consent where required, we use analytics technologies to understand matters such as:

How visitors reach the website;
Which webpages are visited;
General website interaction and navigation;
Browser, device, and technical information;
Approximate geographic location derived from an IP address;
Whether the website is functioning properly; and
How we can improve website performance and content.

Providers may include Google Analytics.

C. Functional features and embedded media

With consent where required, we use functional technologies to provide optional features, remember selected settings, and display embedded media such as Vimeo videos.

When a visitor activates or views third-party embedded content, the third party may receive technical and usage information and may place cookies on the visitor’s device. The third party’s use of information is governed by its own privacy practices.

D. Advertising and social media

With consent where required, we may use advertising and social media technologies to:

Measure the effectiveness of marketing campaigns;
Determine whether a visitor interacted with an advertisement;
Measure conversions;
Understand interactions with social media content;
Create or measure marketing audiences; and
Recognize a device or browser across different websites or services.

Providers may include LinkedIn advertising services. We do not activate advertising or social media cookies for UK or EU visitors unless the visitor affirmatively enables the applicable category.

4. Cookies currently identified on our website

The following table describes cookies identified during our most recent review. The precise cookies placed during a visit may depend on the webpages viewed, features used, consent choices, browser, device, and third-party configurations.

Strictly necessary and security cookies

Cookie or technology	Provider/domain	First- or third-party	Purpose	Duration
__cf_bm	Cloudflare; simple-concepts.com	First-party	Distinguishes legitimate visitors from bots and protects the website against malicious traffic	30 minutes
mc_session_ids[…]	WP Advanced Math Captcha; simple-concepts.com	First-party	Validates the anti-spam question on website forms	5 minutes
cmplz_banner-status, cmplz_functional, cmplz_preferences, cmplz_statistics, cmplz_marketing, cmplz_policy_id, cmplz_consented_services	Complianz; simple-concepts.com	First-party	Records your cookie-consent choices	365 days
wordpress_logged_in_, wordpress_sec_, wordpress_test_cookie	WordPress; simple-concepts.com	First-party	Authenticates authorized website administrators (set only when an administrator logs in)	Session, or 14 days if “Remember Me” is selected
elementor (local storage)	Elementor; simple-concepts.com	First-party	Supports website page functions, such as pop-up display rules	Persistent until cleared from the browser

Analytics and performance cookies

Cookie or technology	Provider/domain	First- or third-party	Purpose	Duration
_ga	Google Analytics; Simple Concepts or Vimeo domain	First-party	Distinguishes website visitors or devices for analytics	2 years
_ga_*	Google Analytics; Simple Concepts or Vimeo domain	First-party	Maintains and measures website sessions	1 year
_hjSession_*	Hotjar	First-party	Maintains information associated with an analytics session	Session
_hjSessionUser_*	Hotjar	First-party	Maintains an identifier associated with a returning browser	365 days
hjActiveViewportIds (local storage)	Hotjar; simple-concepts.com	First-party	Tracks the active page view for Hotjar analytics	Persistent until cleared from the browser

Functional and embedded-media cookies

Cookie or technology	Provider/domain	First- or third-party	Purpose	Duration
player	Vimeo	Third-party	Stores Vimeo player preferences, such as volume settings	1 year
vuid	Vimeo	Third-party	Supports Vimeo video functionality and usage measurement	2 years

Advertising, social media, and cross-site measurement cookies

Cookie or technology	Provider/domain	First- or third-party	Purpose	Duration
AnalyticsSyncHistory	LinkedIn	Third-party	Supports synchronization or timing of analytics identifiers	30 days
UserMatchHistory	LinkedIn	Third-party	Supports advertising measurement or audience matching	30 days
bcookie	LinkedIn	Third-party	Browser identification and platform functionality	1 year
li_sugr	LinkedIn	Third-party	Supports browser identification and marketing-related functionality	90 days
lidc	LinkedIn	Third-party	Supports routing, service delivery, and LinkedIn functionality	24 hours
li_adsId (local storage)	LinkedIn; simple-concepts.com	First-party	Stores a LinkedIn advertising identifier for conversion measurement	Persistent until cleared from the browser

5. Your cookie choices

When you first visit our website, we present a cookie notice that allows you to:

Accept all cookies;
Reject all nonessential cookies; or
Choose which optional categories to enable.

Strictly necessary cookies remain active because they are required to operate or secure the website or provide a requested function.

You may change or withdraw your consent at any time by selecting in the website footer. A withdrawal applies going forward and does not affect processing that occurred before consent was withdrawn.

6. Third-party services

Some cookies and similar technologies are controlled by third parties. Depending on your choices and the parts of the website you use, these providers may include:

Google Analytics;
LinkedIn;
Vimeo;
Cloudflare;
Hotjar; and
Other providers identified in our privacy-preference center.

Third-party services may process information in countries other than the country where the visitor is located, including the United States. Their handling of personal information is governed by their own privacy notices and contractual arrangements with us.

Consent to one category does not mean that a visitor has consented to every other category.

7. International Processing of Information

Simple Concepts is located in the United States. Some of the third-party service providers used on our website may process information in the United States or other countries outside the country where you are located.

Where required by applicable data protection law, appropriate safeguards are used for transfers of personal information outside the United Kingdom or European Economic Area. Additional information about how we handle personal information is available in our Privacy Notice.

8. Changes to this Cookie Policy

We may update this Cookie Policy to reflect changes in our website, technologies, providers, legal requirements, or business practices. We will update the “Last updated” date when we make changes.

If a change materially affects how we use optional cookies, we may ask visitors to make new choices before the changed technologies are activated.

9. Contact us

For questions about this Cookie Policy, our privacy practices, or your privacy rights, contact: