Instead of participating as an exhibitor showcasing its three core services (Video Production, Creative Design, and Event Management), Simple Concepts set up a portrait studio and offered complementary professional headshots to all 600+ event attendees. A win for the Alumni Network, Simple Concepts, and the alumni members who could update their profile pictures.
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Work Spotlight
Industry Cloud-Wars Event Management
Services Provided
- Content and Session Management, Planning and Logistics, Registration and on-site Execution, Sponsorship Development Sales and Support, Stakeholder Team Management
Engagement Summary
Simple Concepts managed Microsoft’s sponsorship activations for this event across multiple internal teams, their event producer team, and their event suppliers. The project included content management for Microsoft Keynote, four complete sessions, expo booth design with onsite supervision and staffing, and participation in multiple event-driven activities both before and during the event.
ECC Logo Concepts
Services Provided
- Accessibility Compliance, Brand Design and Messaging, Web Graphics and Gifs
Engagement Summary
Simple Concepts offered a range of innovative logo designs, showcasing our branding and visual communication expertise. We engaged clients through live creative sessions, fostering a collaborative atmosphere for feedback, which guided the selection of a final logo that truly represented their vision and identity.
CSA Certified Commercial Executive
Services Provided
- Brand Design and Messaging, Web Graphics and Gifs
Engagement Summary
Simple Concepts designed a distinctive badge for the Microsoft Commercial Executive organization to honor trained team members. Our design harmonized with the Microsoft brand and was optimized for social media platforms like LinkedIn and Twitter to ensure high visibility and shareability.
Attack Simulator Web Visual
Services Provided
- Animations and Motion Graphics, Infographics and Marketecture, Web Graphics and Gifs
Engagement Summary
Simple Concepts crafted a detailed marchitecture graphic for Microsoft’s Attack Simulator, blending technical expertise with creative design. Elevating this further, the graphic was converted into an animated GIF, introducing a lively aspect to the presentation and effectively elucidating the Attack Simulator’s complexities.
Archive360 Banner Graphic
Services Provided
- Accessibility Compliance, Brand Design and Messaging, Web Graphics and Gifs
Engagement Summary
The Simple Concepts team crafted a comprehensive series of web and Google banner ads for Archive360, demonstrating versatility and the ability to engage a broad audience. With more than ten unique iterations, each ad was thoughtfully designed in multiple resolutions to ensure high compatibility and impactful presence across a variety of digital platforms.
